Website conversion rates are among the hardest metrics to optimize after you build a website. This is especially true if you’re trying to sell a product or service.
The average website conversion rate is only around 1.6 percent, according to Wolfgang Digital’s 2017 eCommerce Benchmark KPI Study. That’s not very high. You should do everything you can to increase the chances that a site visitor takes a specific action, whether it’s signing up for your newsletter or completing a purchase.