On Thursday, June 27, 2019, Acquia held a webinar on the topic of content as a service, titled “Shifting from Single Channel to Multichannel Content”.
Speakers Dries Buytaert and Jake Wilund presented the challenges of multichannel content and what a content-as-a-service (CaaS) platform looks like, topped with a sneak peek into an upcoming new feature of Acquia – Content Cloud.
While the slides and video will be available publicly in the coming days, we wanted to provide a way for everyone who missed the webinar to get some insight into what it was all about without having to wait for said slides and video, or without having to watch the entire video if they don’t have the time.
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In this post, we will be looking at Google Scholar, how to optimise for it and how this Google platform can contradict traditional SEO practices.
Previously, my knowledge of Google Scholar was limited to my university experience and so when I was handed the task of improving indexation and ranking for a client in Google Scholar, I didn’t know where to start. I took to Google and my fellow Distillers to enlighten me. I bombarded John Mueller at Brighton SEO in hope of some directional guidance. There wasn’t a nice guide out there on how to improve presence and rankings in Google Scholar. Really, it was down to me to figure this one out.